Natalia Lumby

As an educator and researcher I am passionate about design, business and sustainability. With a cross disciplinary Masters degree in technology and business, I focus on delivering experiential learning opportunities in my teaching. I strongly believe we learn by doing, trying, sometimes failing, and then doing some more.

I have delivered over a decade of innovative curriculum at Toronto Metropolitan University. I am especially keen about course design and development. Working with leading edge technology in the classroom, I seek opportunities to put current industry problems in front of future industry leaders. Using a variety of project structures ranging from complex project plans, product prototypes, category assessment reports and unique personal portfolios, I prepare students to confidently enter the workforce. No standard essays in my classroom!

My research interests concentrate on sustainability in the food and beverage sector. With a special focus on design and technology, I explore packaging from a variety of lenses including the consumer, the brand owner, the packager and the retailer. Most recently I have completed projects that focus on consumer perception, identifying what visual cues brands should use to appeal to the millennial target market. I am now beginning to use those principles to evaluate how we can shift the packaging industry towards making sustainable packaging a priority.